Corporate behavior is important for company success both financially and concerning the relationship between corporate and business interests i.e. of the stakeholders. No one can define corporate behavior without an ethical and CSR base in order to refer to that behavioral aspect. Corporate behavior involves legal rules, ethical codes of conduct and social responsibility principles. In other words corporate behavior is based on all of these components and involves law, ethics and CSR. It is important to recognize also that this behavior must be ethical but must also be seen to be ethical, perceptions are very important.
Corporate behavior has effects not only on stakeholders and shareholders but also on the entire economy. When a corporation acts ethically and socially responsibly in its business decisions and strategic planning then that corporation will be more sustainable. As we have seen socially responsible corporate behavior is increasingly seen as essential to the long term survival of companies.